Impact of recession on online marketing
January 10, 2017 Website Traffic Help
Everyone today is using the word “recession”. It turned out to be a word of fear for online marketers. But as to now it is being discussed openly and everyone knows we are in a state of recession. Many sites have experienced a few sales decline and are trying to cut short their budgets and focusing on some other areas too, but as the time passing it’s now just a reason that many companies are giving for the firing their employees and cost cutting.
But when enquired, about the major SEO companies its been seen that it has merely hit any of their products or clients they are investing money in every sought for online marketing, in India we haven’t seen any decline in the status of living their spending capabilities or their purchasing power.
You need to do an effective optimization:-
Recession does not mean failure. There are certain factors which have not been taken into consideration and were not controlled. In this position we need to have a proper control on those factors so as to increase their efficiency. Website development companies are cutting down their cost per acquisition and are increasing their efficiency. Optimizing a site is completely a practical approach which focuses on customer views, accountability, efficiency and measurability.
It requires continuous process and improvements, now-a-days many may online solution for the major SEO companies are provided by the Google itself. Tools like Analytics, webmaster any many many more.
We use small sites for greater impact
We all like links from big sites right? Whether it’s in an editorial article, a guest post, etc, it’s great for sending some strength and trust to your site. However, the drawback of links from big sites, is that you might find it’s on a small page. The newly published page will take some time to get indexed, much of it’s strength (certainly initially) is likely to come from internal links, and it’s unlikely to have a great crawl rate.
Survive Online Recession with Internet Marketing Techniques
Recession has over-shadowed all business worldwide making it difficult for companies to survive and earn profits. World Wide Web is also experiencing the pinch of this global financial mess. So the question remains how to put forth your business.
Blogging – It is the latest internet marketing tool being used by small, medium and large scale businesses.
PPC marketing – This strategy is highly effective way of online advertising and can calculate also how many visitors have clicked on to our advertisements.
Social networking – Having wider social network expands your database of target customers and introduce your business to much larger audience.
- Convert your analysis according to customer insights.
- Convert your insight into some real action.
- Repeat the above steps as and when required.
Other strategies that you can follow in this situation:-
- Focus on recent customers: – During the good economic era everyone spends lavishly on making new customers but during recession it becomes difficult to afford the existing customers and so we have to focus on making a plan to come out of it.
- Rewards:-Rewarding the customers for their loyalty, provide them with special offers, promotions etc and they will inform others about this incentives.
- “Fire” your banner:-Search engines marketing is an excellent strategy to follow in recession because it allows you to monitor your investments and returns in real-time.
- Return on Investment: – Solutions to the problems relating to investments etc should be easily viewed at a glance.
- Remember the basics:-As new technologies like Web 2.0, social media, mobiles and others have taken over no one thinks about search engine optimization.
- Integration:-Integrate all the separate programs in order to stretch your online investments.
At last we can come with the conclusion that
Online marketers facing this tricky economic crisis should focus on profitable expansion rather than contraction. Some online marketers have come through this recession with a bang and have tracked down their positive chances on market. Marketers should not become a victim rather they should figure out ways to success. And now is not the time to cut your research budget, now is the time to dig further to learn more about your users. Online marketers should earn about what their users do during a typical session. Do they log in and check their email on your site? What, as an online marketer, are you doing to provide value to keep the user intrigued? Another is you can improve market share and return on investment at lower cost than during good economic times.” Further to this point, it is a great time to get the most competitive rates. Secondly you can adjust your pricing tactics. You don’t need to cut prices, but you may need to offer temporary price promotions or price more aggressively. Sweepstakes in particular will give any online campaign a lift. The further you incentivize your users to engage in your message, the bigger the lift you will see. You can check out on various SEO expert articles that could solve your problems and remove your confusion.
Regardless of what tactic you use as an online marketer, you need to know your users better than ever. Users are increasingly looking for you to provide better value.
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